branding — case study
Santosha exists to support people in staying with themselves, even when everything is not all right.
Overview
Santosha is founded by İrem İncesu who is a mindfulness and yoga teacher İrem & Santosha values compassion, sincerity, realism, warmth, tenderness and peacefullness.
The brief
Irem asked for a rebrand and a more coherent visual identity. The real question underneath: how could the brand feel like an invitation to the people she wants to help?
The approach
I started by investigating. The process began as a heartfelt conversation with İrem, mixed with research, and the two fed each other. What she told me shaped what I looked for, and what I found shaped the identity.
The outcome
Listening came first. Once I understood what İrem needed, the identity followed, and the project was completed with no alterations.
01 — Identity
02 — Colour
03 — Typography
Mission
Rather than aiming to make life more beautiful, Santosha seeks to make it more balanced.
Santosha’s intention is to gently remind those who have lost their self-confidence and sense of self of (self)-love and compassion.
It also aims to support people through moments in their life cycles where they may feel stuck, lonely, or helpless.
04 — Applications
A gentle reminder for love and compassion
Provided services
- • Logo & Logotype Design
- • Brand Identity Design
- • Visual Identity System
- • Brand Guidelines
- • Typography & Color System
- • Content Design & Strategy
Keywords
woman entrepreneur, conscious branding, slow branding, anti consumption, connecting brands, human oriented